http://www.partnersinmarketing.eu/news_articles.asp?type=0 Partners In Marketing http://www.partnersinmarketing.eu/news_articles.asp?type=0&article_id=76 As from 1 February 2010, Limburger Willy Lowel (51) becomes senior partner with marketing consultancy company Partners In Marketing (PIM) in Lommel. For many years, Lowel has held various commercial positions with AkzoNobel, world leader in coatings and construction paint. http://www.partnersinmarketing.eu/news_articles.asp?type=0&article_id=77 Partners In Marketing assists the city of Lommel with the execution of an inhabitant study. Lommel wants to involve its residents in an interactive way to gather their wishes, ideas and suggestions. http://www.partnersinmarketing.eu/news_articles.asp?type=0&article_id=74 Klaus Maas of PIM conducts market research in China in order to map out the building and decoration market. One of our customers seeks potential markets for its local products and wants to explore the possibilities for further expansion into China. PIM has created a project plan to identify growth possibilities. http://www.partnersinmarketing.eu/news_articles.asp?type=0&article_id=73 In 2008, PIM inventoried the touristic hot-spots in the region Green Belt and evaluated the quality of the touristic information offices. Within the scope of professionalizing the touristic welcome, several workshops were organized for the 3 different sub regions of the Green Belt. The objective is to reflect upon the opportunities for a market-oriented touristic welcome in the own sub region and in the region Green Belt. http://www.partnersinmarketing.eu/news_articles.asp?type=0&article_id=72 Earlier this year, DSC presented its innovative product Octaspring on the Interzum trade fair in Cologne. After this successful introduction, the new suspension system attracts international interest. DSC is nominated for the Red Dot Design Award 2010, Octaspring won a Balthazar for the Most Innovative Product during the Brussels Furniture Fair and a M-Technology Award at the ZOW trade fair in Germany. http://www.partnersinmarketing.eu/news_articles.asp?type=0&article_id=69 Arthena made an appeal to Partners In Marketing to analyze the economic significance of the copyright sector in Belgium. The study depicts what this sector contributes to the Belgian economy in terms of turnover, employment and added value. http://www.partnersinmarketing.eu/news_articles.asp?type=0&article_id=70 Partners In Marketing gave out the prices for The Best Marketing Thesis in Flanders, edition 2009. The winning thesis is titled 'The influence that types of customer loyalty have on price sensitivity and the willingness to pay more in the store'. It was written by Sharon Vandousselaere (University of Ghent). The supervisor of the thesis is Prof. Dr. Patrick Van Kenhove. http://www.partnersinmarketing.eu/news_articles.asp?type=0&article_id=75 There is a reason companies fear experimenting with the sales force: it is the engine that drives revenue. Yet extraordinary economic times force companies to take every opportunity to cut costs and arrest declining revenues and margins. Source: The McKinsey Quartery, Cutting sales costs, not revenues http://www.partnersinmarketing.eu/news_articles.asp?type=0&article_id=68 For a large French market player in the building sector Partners In Marketing carries out an assessment of the existing distribution network. Partners In Marketing will draw up an effective distribution plan and will develop a new smart distribution concept. http://www.partnersinmarketing.eu/news_articles.asp?type=0&article_id=65 Five star luxury on special offer - Staying in a 5 star hotel is cheaper than ever. Because of the crisis, the luxury paradises will do everything to fill up their rooms. Vijfsterrenluxe in de aanbieding - Logeren in vijfsterrenhotels is goedkoper dan ooit. Door de crisis doen de luxeparadijzen er alles aan om hun kamers vol te krijgen. Al blijft het desondanks een dure grap. Bron: Mooijman Ruben (2009), Vijfsterrenluxe in de aanbieding, De Standaard.biz, 29 juli, p. 8 http://www.partnersinmarketing.eu/news_articles.asp?type=0&article_id=64 Partners In Marketing conducted an international study to determine just how heavy an impact the economic crisis has had on the European luxury hotel industry. Despite the summer break there are still many rooms available in luxury hotels in the popular European holiday destinations. Hotels from the very top segment are currently looking for creative ways to fill capacity - but even they are leaving many opportunities on the table. http://www.partnersinmarketing.eu/news_articles.asp?type=0&article_id=61 Partners In Marketing set up a tailor-made program for Deceuninck in order to increase business and return of the international sales and marketing teams. The key of the business course was to maximize territory management and sales effectiveness. http://www.partnersinmarketing.eu/news_articles.asp?type=0&article_id=63 Diamond Spring Company's newest product called Octaspring is an unequalled Flemish trend-setting innovation with worldwide potential. Partners In Marketing will develop a marketing strategy to launch Octaspring. http://www.partnersinmarketing.eu/news_articles.asp?type=0&article_id=56 From 18 to 30 April, Klaus Maas of Partners In Marketing will go to Northern China to present marketing strategies for Europe to top Chinese companies. The focus will be on ICT, FMCG and Automotive. Mister Maas will visit approximately 30 different companies. The goal of this trip is to promote Partners In Marketing as experts in marketing strategy. http://www.partnersinmarketing.eu/news_articles.asp?type=0&article_id=58 OSVISION was founded in 2008 as a spin-off of the European Commission's Joint Research Centre after a feasibility study by Partners In Marketing. Its system is based on the Europe Media Monitor, the core media monitoring solution for the European Commission and EU agencies which provides daily briefings and reviews to Cabinets and EU spokespersons. Presentation of OSVISION on May 7th 2009 - Flanders House, Cavendish Square 1A, W1G OLD London. http://www.partnersinmarketing.eu/news_articles.asp?type=0&article_id=59 STORA is responsible for all nuclear affairs in the municipality of Dessel. STORA makes an appeal to Partners In Marketing to help outline the vision of STORA members and to give advice on the manner how to strengthen the basis of the organization and to optimize the spirit of mutual cooperation. http://www.partnersinmarketing.eu/news_articles.asp?type=0&article_id=57 The Italian village Colletta was recently transformed to be the first medieval business center. The management wants to delineate an active and well-defined policy in order to further professionalize MICE tourism at this unique location. Starting from a thorough analysis of the market, Partners In Marketing and the management will set up a marketing action plan to promote business tourism in Colletta. http://www.partnersinmarketing.eu/news_articles.asp?type=0&article_id=55 Rockfon asked Partners In Marketing to develop a strategy to enhance the customer loyalty of ceiling installers. In a first phase Partners In Marketing will conduct market research in order to get a clear view on and map out the different customer segments. http://www.partnersinmarketing.eu/news_articles.asp?type=0&article_id=54 SD Worx wants to gain a clear understanding of the knowledge employers have regarding labor costs optimization, policy on employment subsidies, etc. An online questionnaire and discussion groups verify to what extent companies are informed about this type of measures. http://www.partnersinmarketing.eu/news_articles.asp?type=0&article_id=52 Partners In Marketing was asked by wood processing companies Hanssens.Wood, Dubois.Wood and Jonckheere.Wood to develop a commercial strategy for the entire business group. In the first phase Partners In Marketing will analyze the current market situation and positioning of the group. http://www.partnersinmarketing.eu/news_articles.asp?type=0&article_id=53 The concept of Partners In Business (PIB) was developed in order to stimulate the exchange of knowledge and experience within a specific branch of industry. For a company it is the perfect tool to create a binding relationship with its key accounts. Akzo Nobel and Partners In Marketing concluded a partnership to further set up and develop Partners In Business.