2010-7-8 - PIM supports Walloon companies in expansion to Flanders

As part of the project ViaVia, BEP makes a further appeal to Partners In Marketing. As from September 2010, a dynamic course of 5 commercial sessions will be started up for companies of Namen that want to approach the Flemish market more actively.

An important French player in the construction market has appealed to Partners In Marketing in order to explore the possibilities for market development in France. On the basis of sharp analysis of the market situation, PIM assists the multinational to develop a successful distribution concept.

Contrary to the 'standard' idea on marketing (developing a product and trying to sell it), PIM is known for its pro-active and solution driving marketing. In this spirit, Husqvarna Construction Products AB developed a solution for a Norwegian company that will change the oil-industry forever: 'The Green Turtle'.

Future business plans of the Group Jonckheere.Wood encompass a further expansion of the activities in France. Market data, opportunities and threats, existing competitors and sales potential will be analyzed to discover interesting business opportunities.

VVBHUSAN made an appeal to Partners In Marketing to draw up a sound business plan. Starting from a thorough analysis of the market, Partners In Marketing and the management of VVBHUSAN will set up a marketing action plan.

Good customers are like gold dust and it is vital your staff constantly nurture them. If your employees have already had customer service training, but customers are vanishing nevertheless, the following top ten tips could be the most valuable you will ever read.

During an event in the British Embassy Brussels, Partners In Marketing presented the business opportunities in the United Kingdom and ways for Belgian companies to enter the British market.

Partners In Marketing conducted a large-scale inhabitant study in Lommel. The survey was spread through various channels, well over 1,300 families participated. The results are published in the Flemish press and in the city journal of Lommel.

CMOs can affect firm value in a unique way; but, first, the firm must be sure the right kind of person is named to the office. When the fit is right, the CMO can be an executive of great consequence.

B2B customers say they care most about price, but what they really want is a great sales experience. For sales reps, that means getting the basics right.

Group Jonckheere.Wood strengthens its business activities by taking over 3Db. The acquisition is part of the growth strategy of the business group to firmly root the company in its home market and is based on the ambition to expand its leading position as the reference in the wood construction market.

Zumtobel appeals to Partners In Marketing to further implement a solid segment-oriented strategy in the Benelux countries. That way, the market leader in the lighting business can deal with particular problems within specific issue-areas and serve its customers as effectively possible.

The Faculty of Business Economics of Hasselt University makes an appeal to Partners In Marketing to examine which image it has amongst final-year pupils with an interest in an academic economic bachelor or master program.

Rockfon asked Partners In Marketing to develop a strategy to enhance customer loyalty of ceiling installers. Partners In Marketing organized several discussion groups to canvass the needs and expectations of this customer target group.

Marketers have been applying behavioral economics - often unknowingly - for years. A more systematic approach can unlock significant value.

Partners In Marketing are experts in strategic marketing with relevant experience in various sectors including tourism. For Tourism Limburg we drew up the strategic touristic action plans 2008-2013 on the regions Maasland, Limburgse Kempen and Voerstreek. According to this article in De Morgen Magazine, a considerable number of extra nights was booked in the province of Limburg in the course of 2009. This growing interest can be attributed to the attention in Limburg for experience tourism, promotion campaigns and the strategic development of touristic hot spots.

As from 1 February 2010, Limburger Willy Lowel (51) becomes senior partner with marketing consultancy company Partners In Marketing (PIM) in Lommel. For many years, Lowel has held various commercial positions with AkzoNobel, world leader in coatings and construction paint.

Partners In Marketing assists the city of Lommel with the execution of an inhabitant study. Lommel wants to involve its residents in an interactive way to gather their wishes, ideas and suggestions.

Klaus Maas of PIM conducts market research in China in order to map out the building and decoration market. One of our customers seeks potential markets for its local products and wants to explore the possibilities for further expansion into China. PIM has created a project plan to identify growth possibilities.

In 2008, PIM inventoried the touristic hot-spots in the region Green Belt and evaluated the quality of the touristic information offices. Within the scope of professionalizing the touristic welcome, several workshops were organized for the 3 different sub regions of the Green Belt. The objective is to reflect upon the opportunities for a market-oriented touristic welcome in the own sub region and in the region Green Belt.

Earlier this year, DSC presented its innovative product Octaspring on the Interzum trade fair in Cologne. After this successful introduction, the new suspension system attracts international interest. DSC is nominated for the Red Dot Design Award 2010, Octaspring won a Balthazar for the Most Innovative Product during the Brussels Furniture Fair and a M-Technology Award at the ZOW trade fair in Germany.

Arthena made an appeal to Partners In Marketing to analyze the economic significance of the copyright sector in Belgium. The study depicts what this sector contributes to the Belgian economy in terms of turnover, employment and added value.

Partners In Marketing gave out the prices for The Best Marketing Thesis in Flanders, edition 2009. The winning thesis is titled 'The influence that types of customer loyalty have on price sensitivity and the willingness to pay more in the store'. It was written by Sharon Vandousselaere (University of Ghent). The supervisor of the thesis is Prof. Dr. Patrick Van Kenhove.

There is a reason companies fear experimenting with the sales force: it is the engine that drives revenue. Yet extraordinary economic times force companies to take every opportunity to cut costs and arrest declining revenues and margins.

For a large French market player in the building sector Partners In Marketing carries out an assessment of the existing distribution network. Partners In Marketing will draw up an effective distribution plan and will develop a new smart distribution concept.

Partners In Marketing set up a tailor-made program for Deceuninck in order to increase business and return of the international sales and marketing teams. The key of the business course was to maximize territory management and sales effectiveness.