You will probably not believe us, because you probably do manage your company and your department on the basis of a yearly developed marketing plan -at least you recognise the need-, but a lot of companies do not have a marketing plan at all.

How can a sales representative, a production manager, a financial manager, a purchaser, but also a member of the board of directors know which direction his/her company is going, when there is no well-defined plan?

It is alarming to find that a company, that lives by grace of its clients but in close interaction with suppliers, competitors and complementary companies, does not take the effort to draw up a plan for this. A good marketing plan takes into account the strengths and weaknesses of the company on that moment, but also the opportunities and threats of the market. It also contains an action plan for one year, which further determines actions on strategic, tactical and operational level.

Partners In Marketing fully argues in favour of a yearly marketing plan. If you need to choose between different commercial investments because of your budget (and who still has the financial freedom not having to do this?), at least choose the development of a marketing plan.