Partners In Marketing was founded in December 2000 by Werner Bullen and Tony Borgmans. Both founders had built quite some experience in marketing, strategy, sales, entrepreneurship and international trade and decided to combine this experience in their own company. The basic assumption was that more and more medium-sized companies struggle with their strategic market approach. These companies have no place to go with there question for commercial assistance:

  • Large top consulting companies like McKinsey, Bain and Co., Boston Consulting Group and others focus on general advice for top companies
  • International and local advertising companies specialise in communication and advertising
  • Market research companies focus on research of the business or consumer market, but limit themselves - after the execution of the research - to summary recommendations
  • Interim marketing companies put their staff mostly for a defined period or a defined project in situ at the client's company
  • The typical independent external advisors of SME's (accountant, tax analyst, lawyer, financial advisor,...) are consulted about the necessary legal obligations

Next to this, it turns out that there are particularly few companies that advise medium-sized companies on strategic marketing approach and that also offer the possibility to assist with the implementation of this advice.

Partners In Marketing was born.

'Partnership' was from the early beginning the Leitmotiv of both founders, because a cooperation can only be meaningful when both partners (in this case client and supplier) have full and mutual trust in each other. Certainly in an external advice role, this is of utmost importance.

Thanks to their close bonds with both the academic and business world, both entrepreneurs could benefit from additional specialist expertise from the beginning. The word 'partnership' therefore also applies to the internal organisation because several professors, lecturers and business managers regularly give advice to Partners In Marketing and its clients.

In this way, a professional and integrated organisation has originated to the benefit of both consultants and clients. Talking about added value.